Antonio Viader

Innovation, just another hype?

Everyone seems to be into the whole innovation thing lately. However, I have seen more than one C-level business person without a clear insight on why innovation is relevant to their company.

Needless to say, with some politicians, public officers and so called policy makers my experience is way more deceiving. In some environments innovation is merely utilized as a trendy excuse, useful enough to create structure and budget around it.

In my next posts I’ll give my view on the reasons that contribute to such a scenario and the dramatic consequences I think it will lead to.

I would be very interested in sharing similar (or different) experiences and opinions you may have.


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