Antonio Viader

Here you have some reference books I found interesting while taking my MBA

MBA Books: Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
 

Title:      Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Categories:      Entrepreneurship
BookID:      2
Authors:      Andrew J. Sherman
ISBN-10(13):      9780814472224
Publisher:      AMACOM
Publication date:      2004-01-02
Edition:      Third Edition
Number of pages:      448
Language:      English
Price:      1.74 USD
Rating:      0 
Picture:      cover           Button Buy now Buy now
Description:     

Product Description
"For well over a decade, "Franchising & Licensing" has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, " Franchising & Licensing" remains the definitive resource for corporations in a myriad of industries."

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