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Here you have some reference books I found interesting while taking my MBA

MBA Books: Innovate the Future: A Radical New Approach to IT Innovation
Title:      Innovate the Future: A Radical New Approach to IT Innovation
Categories:      Innovation Management
BookID:      12
Authors:      David Croslin
ISBN-10(13):      0137055153
Publisher:      Prentice Hall
Publication date:      06-05-2010
Edition:      1
Number of pages:      304
Language:      English
Picture:      cover           Button Buy now Buy now
Description:     

Product Description
A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

 

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

 

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

 

  • Innovate from Scratch: Identify a new market, and invent and deliver a successful product
  • Innovate to Dominate: Maintain a position of market dominance
  • Innovate to Conquer: Replace a current leader
  • Innovate to Disrupt: Use new inventions to power your way into emerging markets

 

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.