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Here you have some reference books I found interesting while taking my MBA

MBA Books: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Title:      The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Categories:      Innovation Management
BookID:      18
Authors:      Robert E. Johnston Jr., J. Douglas Bate
ISBN-10(13):      0814433650
Publisher:      AMACOM
Publication date:      29-03-2013
Number of pages:      332
Language:      English
Picture:      cover           Button Buy now Buy now
Description:     

Product Description
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.