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Here you have some reference books I found interesting while taking my MBA

MBA Books: The Sales Success Handbook (The McGraw-Hill Professional Education Series)
Title:      The Sales Success Handbook (The McGraw-Hill Professional Education Series)
Categories:      Marketing
BookID:      36
Authors:      Linda Richardson
ISBN-10(13):      9780071416368
Publisher:      McGraw-Hill
Publication date:      14-02-2003
Edition:      1
Number of pages:      68
Language:      English
Picture:      cover           Button Buy now Buy now
Description:     

Product Description

THE MCGRAW-HILL PROFESSIONAL EDUCATION SERIES

These quick reads, based on McGraw-Hill bestsellers, are designed to meet the needs of busy people. Titles in the series focus on each book's main themes and action ideas, reduced to a manageable page count for on-the-go readers.

A six-step program for hearing and understanding customers' needs, and then selling solutions instead of products.