Antonio Viader

Here you have some reference books I found interesting while taking my MBA

MBA Books: The Balanced Scorecard: Translating Strategy into Action
 

Title:      The Balanced Scorecard: Translating Strategy into Action
Categories:      Quality Management Systems
BookID:      44
Authors:      Robert S. Kaplan, David P. Norton
ISBN-10(13):      9780875846514
Publisher:      Harvard Business Review Press
Publication date:      1996-09-01
Edition:      1
Number of pages:      336
Language:      English
Price:      4.22 USD
Rating:      0 
Picture:      cover           Button Buy now Buy now
Description:     

Product Description
The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.


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