Antonio Viader

Books: Marketing: Planning and Strategy
Title:      Marketing: Planning and Strategy
Categories:      Marketing
BookID:      34
Authors:      Subash C. Jain
ISBN-10(13):      9781426639074
Publisher:      Cengage Learning
Publication date:      2009-03-02
Edition:      8
Number of pages:      643
Language:      English
Price:      29.81 USD
Rating:      5 
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Product Description
Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.
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