Antonio Viader

Books: The Manager's Guide to Strategy
Title:      The Manager's Guide to Strategy
Categories:      Strategy
BookID:      21
Authors:      Roger Formisano
ISBN-10(13):      9780071421720
Publisher:      McGraw-Hill
Publication date:      2003-11-10
Edition:      1
Number of pages:      224
Language:      English
Price:      7.67 USD
Rating:      0 
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Product Description

Translated into 16 languages! The reader-friendly, icon-rich Briefcase Books series is must reading for all managers at every level.

All managers, whether brand new to their positions or well-established in the organizational hierarchy, can use a little "brushing up" now and then. The skills-based Briefcase Books series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their organizations.

The best strategies--and the most capable managers--are those that effectively match an organization's capabilities with its customers' needs. The Manager's Guide to Strategy shows managers how to analyze a firm's position in the marketplace, formulate and execute a profitable strategy, then evaluate and revise that strategy over time. It details techniques for making employees excited about and committed to a strategy, and explains how to use strategy to take advantage of opportunities as they arise--to the mutual benefit of both a company and its customers.

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