Books: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
| Title: | The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities |
| Categories: | Innovation Management |
| BookID: | 18 |
| Authors: | Robert E. Johnston Jr., J. Douglas Bate |
| ISBN-10(13): | 0814433650 |
| Publisher: | AMACOM |
| Publication date: | 2013-03-29 |
| Number of pages: | 332 |
| Language: | English |
| Price: | 11.30 USD |
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Product Description Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation. |