Antonio Viader

Books: The Marketing Plan Handbook
Title:      The Marketing Plan Handbook
Categories:      Marketing
BookID:      35
Authors:      Alexander Chernev
ISBN-10(13):      9781936572021
Publisher:      Cerebellum Press
Publication date:      2011-09-01
Edition:      3
Number of pages:      156
Language:      English
Price:      26.55 USD
Rating:      0 
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Product Description
Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.
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